There are a small percentage of companies, usually luxury brands, who require media to register in order to enter any part of the Press Center. They are losing press because of this overprotective policy.
We understand the need to limit access to hi-res photos, high-ranking contacts and sensitive announcements. However, you should provide the press easy access to everything your competitors do. Even if we’re approved, we don’t want to have to login every time we want to give you coverage. So, put anything that is not sensitive like press releases and low-res photos in an unprotected area.
Do Not Require Additional Approval
We recently had a major company grant us press credentials for their Press Center. But once you login, they also require you to get approval for everything you use from the Press Center each time you want to use it. And, it can only be used explicitly for that one approved editorial piece. On top of that, the permission to download the photos expires within a few days.
So, they are doing absolutely everything they can to make sure they don’t get coverage. Meanwhile, we’ve covered all of their competition, have taken them off of our list for coverage and have asked them to remove us from their press distribution list.