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When’s the Last Time You Issued a Press Release?

Guidelines, Press Release

Go to your press release section on your website and see when your last press release was issued.

Was it 6 to 12 months ago? Was it longer?

If so, editors can only assume one or all of the following:

  • You have no news.
  • You’re out of business.
  • You were bought out by another company.
  • You fired your PR Director or PR Firm.
  • You lost the password to update your news section.
  • You think editorial coverage is SOOO last year.

Either way, the editors are off to cover your competition.

Related Posts

Guidelines, Press Release

Press Releases in Word Format are Less Likely to be Published

Guidelines, Press Release

Never Make A Press Release into a Graphic

Guidelines, Press Release

Never Use PDF Files For Press Releases

More Tips

  • Press Releases in Word Format are Less Likely to be Published
  • Never Make A Press Release into a Graphic
  • Never Use PDF Files For Press Releases
  • Always Include a City in the Press Release.
  • Always Include a Date in the Press Release
  • Where are your Press Contacts?
  • Yes, We Remove Contact Information From the Press Release
  • List the Company as the Source on Each Press Release.
  • Never Add a Byline to a Press Release.
  • When’s the Last Time You Issued a Press Release?
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