Go to your press release section on your website and see when your last press release was issued.
Was it 6 to 12 months ago? Was it longer?
If so, editors can only assume one or all of the following:
- You have no news.
- You’re out of business.
- You were bought out by another company.
- You fired your PR Director or PR Firm.
- You lost the password to update your news section.
- You think editorial coverage is SOOO last year.
Either way, the editors are off to cover your competition.