When’s the Last Time You Issued a Press Release?

Go to your press release section on your website and see when your last press release was issued.

Was it 6 to 12 months ago? Was it longer?

If so, editors can only assume one or all of the following:

• You have no news.
• You’re out of business.
• You were bought out by another company.
• You fired your PR Director or PR Firm.
• You lost the password to update your news section.
• You think editorial coverage is SOOO last year.

Either way, the editors are off to cover your competition.