Go to your website right now. Act as if you are a journalist. Now, see how fast you can find your press center or press releases.
Now have 10 random people in the company try to find it while you observe.
We’ve done this with thousands of sites in the last 20 years. The first thing we do is scan the top menu for one of the many key words such as:
- Press Center
- Media Center
- For the Media
If we don’t see it, we spin the roller on the mouse to advance us to the basement where we look for the same words. If we don’t see them, we’re on to the next company.