While Word format does not cause the same problems as PDF or Graphic formats, there are an infinite amount of problems we encounter with Word files. When you use Word for press releases, you are creating extra steps for you and the media. It’s just unnecessary. The overall idea of the web is to make […]

This one really confuses us and lets us know that the company or firm has no idea what they are doing. It happens more often in industries that are more visual like Home and Fashion. When you issue a press release where the words and photos are all one graphic, it is absolutely useless. Not […]

While PDF files have certain uses, Press Releases should never be one of them. All you’re doing is spending extra time to make it harder for an editor to use the information. PDF Files are very hard to copy because they often place a hard return on every line and do not include a space […]

It’s actually standard practice to place the city at the beginning of a press release. And, there is a standard format. We will give your press release extra coverage in the appropriate city publication if we know which city or cities are relevant. So, please place the city in your press release in the standard […]

It’s actually standard practice to place a date at the beginning of a press release. And, there is a standard format. We actually record the date of each press release in our database so we can order the press releases by date. So, please place the date in your press release in the standard format.

Always be sure to make your Press Contacts readily available. A few options are: Place the ‘Press Contacts’ at the bottom of each press release. Place Link the ‘Press Contacts’ section from the press release. Place the ‘Press Contacts’ in the sidebar of the Press Section.   We remove the contact information from the bottom […]

It’s a smart practice to always place the Press Contact information at the bottom of the press release. But, you of course don’t want regular consumers contacting you. Don’t worry! We always remove the ‘Press Contact’ information from the bottom of the press release before publishing it. This is also why it is a good […]

While we were the only publications publishing press releases when we started in 1997, it is common practice now. And, all of those who do should be crediting a source at the bottom of the press release. Obviously, you want that source to be credited properly. And, you would never want to ask numerous media […]

It is standard practice for PR firms and executives to write press releases or statements for companies or other executives and not take credit. They are very selfless people that way. They are also smart. While we rarely see this with a major company, we did come across a major heavy truck manufacturer doing this […]

Go to your press release section on your website and see when your last press release was issued. Was it 6 to 12 months ago? Was it longer? If so, editors can only assume one or all of the following: You have no news. You’re out of business. You were bought out by another company. […]

We recently had a PR firm provide hi-res photos for us. They uploaded them especially for us. We followed the link a week later to download them only to find an expiration notice. We still would like to cover those products. But, we have to go back and ask the PR firm to upload the […]

Editorial written by publications is not a press release for your company. So, why are so many companies mixing the two or even worse, placing them all under the header of ‘Press Releases’. We find this to be a major problem in the Fashion industry. We finally find the News or Press Release section of […]